The Wool Lab Themes
Embodiment
Celebrate the bond between body and environment. Inspired by the Japanese Buddhist principle of Esho Funi, explore Merino wool as a symbol of the connection between an individual’s subjective life and their surrounding environment. Craft garments and interiors from Merino wool and wool blends that reflect and influence our movement through life, both in what is worn and the spaces we inhabit, drawing on wool’s innate qualities: comfort, sound absorption, temperature regulation and versatility across design categories.
The Wool Lab Themes
Gen K
A balance of craft and elevated rebellion, Gen K connects past and future through the visual language of depth and form. With fine gauges and sculptural volume, explore knitwear that mediates tradition and modernity. Heritage stitches are reinterpreted with technical precision, harnessing the wool fibre’s natural capacity for variation in weight, texture and artistic expression.
04 5月 2026
Newsroom
Industry unity on show as cotton and wool host Australian Natural Fibres Forum
04 5月 2026
Australia’s world-leading cotton and wool industries have joined forces to host the inaugural Australian Natural Fibres Forum, attracting almost 250 representatives from leading global and Australian brands including Adidas, J.Crew, R.M.Williams, Sportscraft, MJ Bale, Alemais, RB Sellars, Cotton On Group and Rodd & Gunn.
Newsroom
RB Sellars and Woolmark partner to champion Australian Merino wool
Australian Merino wool — long recognised as the world’s finest — is taking centre stage under a landmark partnership between two iconic homegrown brands.
RB Sellars and Woolmark have partnered to bring woolgrowers’ world-class fibre into a new performance-driven workwear range, as part of RB Sellars’ Australian Grown campaign celebrating the people, places and practices behind Australian-made quality.
プロセス・イノベーション
Machine Washable Wool
Machine washable wool brings together the natural performance of wool with the convenience of modern garment care. It retains the fibre’s recognised benefits such as breathability, thermoregulation, moisture management, odour resistance and biodegradability, while allowing safe laundering in domestic washing machines.
ウールマーク認証
Product Specifications
The Woolmark Certification Program covers yarns, fabrics and most articles of clothing, as well as bedding, carpets and upholstery. In addition, The Woolmark Company endorses products for wool care such as wool detergents and cycles on washing machines, dryers and irons as part of the Woolmark Wool Care program.